Facebook Business Page, Not Your Facebook Profile – Every Time
Business No-Brainers: Why You Need to Use A Facebook Organization Page Not Your Facebook Profile!
I was compelled to write this 3-part write-up following meeting so many enterprise owners who have not yet realised the positive aspects of a Company Web page for their brand, goods or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity notion of a Facebook Business enterprise Web page or mistakenly believe that it gives folks a portal to their private lives online. I have even met organization owners who to my dismay have set up many Facebook accounts with separate log-ins – so a great deal unnecessary operate for them.
1. Private vs. Private
A Facebook Profile and Business Page are (almost) mutually exclusive and lead quite separate lives providing you generally keep in mind to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is good friends with you, if you are nonetheless concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook offers you the flexibility and manage to do this.
On the flip side, placing your self in the footwear of your family members and good friends, they most likely never want to see an update on your enterprise each and every time they log in to Facebook exact same as you would not want to read about a friend’s job every time you did. Of course, if they have selected to Like your Organization Page then it is a unique story but keeping the two separate in the very first location gives everybody the option and upholds an individual’s preferences.
Thereafter you have 1 universal log-in and there is no limit to the number of Pages you can create and administer.
two. It is Not About You!
There is nothing a lot more frustrating than clicking on a Facebook icon on a site for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you never have a handle on how to use Facebook for business. I have lost count of the number of instances this has happened to me and when it does, rather than taking the time to locate out if there is in reality a separate Page, I basically turn off and close the webpage.
I am not personally in the habit of sending pal requests to persons I do not know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook comply with button on a web site and sent a pal request. This has now been accepted. BUT I nevertheless never get enterprise updates, but rather the pictures, comments, friend updates, etc. of not only the individual in query but their pals as well who I equally do not know from Adam. Have I created my point?
three. Brand Newsfeed
A Web page Newsfeed or Timeline is the equivalent of your E mail Advertising on Facebook and underpins your success in reaching and engaging with individuals. Believe of quality Facebook comments at low prices as a person’s inbox to which you deliver your complete Company Page associated news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their close friends (albeit with an incentive for performing so built in), it is far much less time-consuming to keep up to date and a sentence or two is all it requires for you to potentially acquire new Fans and improved exposure.
But let’s also not forget the reverse, because what you study from others in your personal Page Newsfeed will not only supply a wealth of inspiration and material for your personal content ideas but also give further possibilities for you to comment on the posts of other folks and be noticed by their Fan/Friends.
The bottom line is that without the need of your Page Newsfeed, you wouldn’t be noticed or noticed on Facebook – it actually does embody the Domino Impact!
In essence, your Page Newsfeed equals improved exposure for your business/brand, invaluable insights into what you are saying most resonates with men and women but also supplies ample opportunities for conversations with new audiences.
Just make confident that you are using Facebook as your Business enterprise Page in order to comment/post on the Small business Pages of other folks.
4. Tagging & Commenting As Your Web page
Isn’t it great when your pals and household Tag you in images you did not know you were in or at a location you have been each at? All properly and superior but think about if your Facebook Enterprise Page name could only be Tagged or commented on by them – it would be a incredibly restricted audience, ideal?
Properly it really is a good job that this isn’t the case – another extremely advantageous feature of Pages is that in addition to these who Like your Web page, any Business enterprise Web page owner can Tag/comment on your Small business Web page which opens it proper out to a viral audience. And of course, each and every time they do this, you are maximising the number of Newsfeeds your Company Web page name appears in and in the end not how numerous Fans see it but also their personal Fans too which presents rich pickings in terms of engagement and new fans.